/Beauty + The Birch

Beauty + The Birch

Maybe he will become a treehugging environmentalist or maybe he will decide he hates trees when he’s older, but for now, Birch is dressed in birch a lot of the time!

Kate Quinn Organics had a big 40% off sale and I bought all of the birch fabrics in different sizes. I had to!

My New Favorite Diaper Bag

I was on the hunt for a backpack diaper bag and this one by Parker Baby caught my eye for its style and colors. I then learned it was called The Birch and of course it became The One.

I am absolutely obsessed with it, from the little tree that matches my baby to all the perfectly positioned pockets. I have never had a backpack diaper bag before, and now I see what all the hype is about! It’s SO much easier to carry around.

Unlike my Skip Hop messenger bag, which was always spilling things out of the open pockets, this one is all zipped up. And best of all (seriously this is a game changer…) the side pockets, which are insulated for bottles, FITS MY GIANT HYDROFLASK WATER BOTTLE! (I just leave the zippers open across the top and slide it in.) I love the look of the bag so much too – I even took it to a meeting last week.

Beautycounter + Kath Eats

I made a big announcement on Instagram Stories on Tuesday that I am excited to be joining the Beautycounter team! (Watch those stories online here!) Let me tell you how this all unfolded.

“Maybe Next Time”

Over the years I have gotten dozens of invitations to join Beautycounter. Every time my response was simply: “The timing isn’t right, but maybe in the future!” I love the what the company stands for – advocacy for safer skincare – but I just didn’t have the time to commit. As the founder and CEO, Gregg, says “I didn’t know what I didn’t know.” I should have purchased products back then because I’m sure my skin would have thanked me, but with a gazillion samples in my house, I felt obligated to use them up first. Ironically I have bought samples of Beautycounter products to take with me on trips, so the company’s own samples were bulking up my stash!

While Using Said Beautycounter Travel Samples…

I had a box of those samples with me on our spring break trip, and while I was in the shower using the, I started thinking about the company and how my mom gifted me some of the Beautycounter mineral sunscreen a while back and I should order more. This was particularly fresh in my mind because we had just bought all the cheapest (toxic) sunscreens at the Publix in Marathon, and I was already feeling guilty about putting them on Birch and me while breastfeeding. The skin is the largest organ, ya know? I decided right then I wanted to order more of Beautycounter’s mineral sunscreens when I got home.

As soon as I got out of the shower, I saw that I had a DM from Teri of A Foodie Stays Fit (we go way back!) who happened to be at the Beautycounter conference asking me if I had ever considered spreading the safer skincare message.

How about that timing, Universe?

So instead of saying “maybe next time” right away, I started asking her questions. (I also got DMs from a few of my other blog friends!) I then texted my esthetician, Alyssa, and asked her opinion of the products. “I sell them!” she replied. Her endorsement was gold to me. And finally, the universe came full circle when I mentioned the brand to my sister who said she had bought a handful of products thinking she had nothing to lose with the gracious 60-day return policy and she really liked them. She had also been considering taking the next step to joining a team (and she did!)

All that to say, I felt called to explore this opportunity. I spent a lot of time learning about the company and interviewing several consultants, and decided to place a (very large – gulp!) order of products and invite you guys to follow along as I try them and learn about what makes them both safe and effective.

Business Growth

While my interest was piqued by wanting cleaner skincare for me and my boys, it’s no secret that this is also a business move. Yes, consultants make money through affiliate sales. I am not doing this simply to make money – I already have a business – but if getting to buy, try, and use great products helps my business grow, I’m all for it.

That said, if any of you are interested in becoming a consultant along with me, I would love to have a buddy or (a group of buddies!) to grow with. So if you want to connect outside of the blog, send me an email to [email protected]

So does that mean everything’s gonna be “aahhhhmazing” and you’re just going to try to sell it to us?

I already share all of my favorite things with you guys in this space, and I believe in the company, its mission, and its transparency enough to go into this with an open mind and “vote with my dollars.” I don’t expect to love all of the products, and I vow to be honest with the ones that I like and the ones that I don’t. I think it will be interesting and informative to update you all with my real opinions. I also know that too much of anything on a blog gets old – oatmeal, babies, sponsored posts – so I promise to continue to blog with the same balance of topics that I always have. (With a bit more baby than six months ago!)


I also decided that the best way to communicate with those of you who are gung-ho about this is via a Beautycounter newsletter. So while I will be writing some posts and talking about the products on the blog, naturally, if you want to hear all the deets, please subscribe by clicking this button. Be sure to indicate by checking the boxes if you’d like to get posts by email, the KERF newsletter, or only the Beautycounter newsletter.

So What Did I Order?

A lot! The products I’m really excited to introduce to try are the famous Dew Skin Tinted Moisturizer (which has SPF) and the Overnight Resurfacing Peel. People swear by both! The Countersun Mineral Sunscreen Stick will be perfect for soccer games and both Mazen and Birch. And I am hoping both the Resurfacing Peel and the No. 1 Brightening Facial Oil will help with the blotchy skin on my forehead I have leftover from pregnancy. I ordered the Countermatch Collection for the basics: shower to bedtime. I ordered some make-up items too, which are the most fun part, and I already love the Color Intense Lipstick (in 9 To 5) which much to my surprise had a peppermint tingle (!!) and was still there when I glanced in the mirror after eating dinner. I will be sure to check in with an update!

Inspired? Everything is 15% off till Monday.

If you are inspired to make a few changes to your skincare routine, now is a GREAT time to browse the site because everything is 15% off now through April 15. (Apparently this only happens twice a year and I picked the perfect week to write this post!) Beautycounter has a very generous 60-day, no questions asked, full-refund return policy, so if that doesn’t take the risk out of it, I don’t know what does. (I might end up using the return policy myself if I don’t love everything I ordered.)

Beauty Should Be Good For You

KERF’s foundation is built on eating food in its most natural state. Food that is nourishing, energizing, and the best fuel for your body. I see the Beautycounter mission the same way – products with real ingredient lists that are thoughtfully chosen and work with the body to bring out the inner beauty in us all.  <3

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